Wednesday, April 23, 2014

Are Women Better Car Salesmen Than Men?

By George Dodson


As long as most of us can remember, car salesmen have a reputation for being slick and dishonest. The trickery and deceptiveness of car salesmen have been brought out in such movies as Used Cars, and The Goods: Live Hard, Sell Hard. Many car dealers have gone a long way in proving these facts wrong. Over a long period of time, car salesmen have been making a living through commissions. No commissions, no sales. No sales, no food, electricity, and rent. Thus the pressure was on.

Over a long period of time, the old adage Let the buyer beware has been in use. The idea was, was looking for a car, especially a used one, you had to know your stuff and make sure the person you're working with has your best interest at heart.

While it's true that most car salesman are not that way, enough are to make most people looking for a car to be wary. Car salesman come in all shapes and sizes. Some are smooth talkers. Others give it to you straight. There are others that don't tell if not asked. It's also true, that their women car salesman as well as men. Are women better car salesmen than men?

It is true, that many women dread the idea of having to go look for a car and deal with a car salesman. However, they are less apprehensive when the salesman turns to be a woman. The reason behind this is that they trust the woman salesman to be empathetic.

In addition to this, women tend to exhibit a softer tendency of approach. That tends to draw people in rather than send them off running. And in many cases, this is led to far more sales to women.

Women are good listeners as they also seek attention. This is the reason women prefer dealing with their counterparts.

Another consideration is the put down most women feel when the male salesman says "shouldn't your husband me with you?" With women salesman, you're not going to get that. They assume that you know what you're doing when you come to their car lot by a car. In addition, most women salesman has been through that, know what it's like, and do not want to treat other women the same.

Women put their trust in other women and feel that they understand each other. Empathy is crucial in sales. Sales is all about emotions and women are more emotional than men.

Most men will deal with a woman salesman. They are less threatened by women salesmen as they assume they know more than them. That's an advantage to the woman salesman, especially an honest one, who just wants to do a good job and earn a day's pay.




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